We’re smart. You’re smart enough to trust us.

When he's treating patients for skin cancer and sun damage, Dr. Steven Kent, MD, is sometimes asked, “What could I have done to prevent this?” In 9/10 cases, the answer is pretty simple: sunscreen, sunscreen, sunscreen, and more sunscreen.

Sick and tired of seeing too many guy friends not taking care of their skin, Steven — and his brother, Stuart — set out to create a line of products that were just “enough”.

So they created a sunscreen that’s protective enough to last through 
18-holes, light enough so folks don’t 
feel gooped up in goop, and easy enough for guys to get everything they need without doing too much.

We’ve put the best shit in here. You probably don’t give a shit. But trust us, we know our shit.

Carrot Root Extract

This skin-loving ingredient is packed with antioxidants that help improve skin tone, reduce inflammation, and support 
cell renewal.

Sorbitan Olivate

This derivative of olive oil helps moisturize and protect the 
skin barrier.

Capric Triglyceride

This light liquid derived from coconut oil absorbs quickly and helps bind moisture to the skin.

Tocopheryl Acetate

This anti-oxidant is chuck full of Vitamin E that both helps prevent cell damage and helps restore damaged cells.

Cacao Seed Butter 

Cacao Seed Butter acts as a deeply moisturizing emollient that’s also rich in antioxidants.

Candelilla Wax

This naturally occurring, vegan alternative to bees wax creates a clean glide without crumbling.

Our sunscreen is better than their sunscreen and whole lot better than no sunscreen.

Dermatologist Developed

Developed by people who give a shit enough to become experts at this shit. (Not some influencer.)

Non-comedogenic

Our products are formulated with ingredients that won’t block your pores. (Blocked pores can cause acne.)

Paraben-free

Parabens are preservatives in skin care products. But they can also look like estrogen to your body. (Most guys don’t need extra estrogen.)

Reef-safe

Too many sunscreens contain chemicals that harm coral reefs. Ours don’t. (Nature is awesome.)

Made in the USA

(U-S-A! U-S-A! U-S-A! U-S-A!)

Fragrance Free

Fragrances can irritate the skin. (So we don't use them.)

"I have now used both the lotion and the face stick at the beach & golf course, not exaggerating when I say this... most effective stuff I've ever used. Smells great too!"

Sean Detloff

“It's true! Had to wait a day or two to be sure my skin wouldn't break out and made me eat my words.... It's a fantastic product.”

Lee Gordon

You don’t want a doll face. But how about a 
face face?

FACESCREEN

FACESCREEN

It’s sunscreen, with other good face stuff.
FACESTICK

FACESTICK

On-the-go, on-your-face protection.
THE FACE SET

THE FACE SET

On-the-reg and on-the-go, we got you covered.