Privacy policy

Last updated: March 27, 2026

Sunny Day Creations, Inc., a Delaware corporation doing business as Lazyface (“Company,” “we,” “us,” or “our”), operates the website located at www.lazyface.com (the “Site”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit the Site, make a purchase, subscribe to our services, or otherwise interact with us. By using the Site, you consent to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal information in a transparent and responsible manner. This Privacy Policy is designed to comply with applicable federal and state privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), and the privacy laws of Virginia, Colorado, Connecticut, and other states that have enacted comprehensive privacy legislation.

Section 1. Information We Collect

We collect several categories of personal information depending on how you interact with the Site:

(a) Information You Provide Directly. When you create an account, place an order, subscribe to our services, sign up for our SMS program, contact customer service, or otherwise communicate with us, you may provide: name, email address, billing and shipping addresses, telephone number, payment information (processed through our third-party payment processor), and any other information you choose to provide.

(b) Information Collected Automatically. When you visit the Site, we and our service providers automatically collect certain information, including: your IP address, browser type and version, operating system, device identifiers, referring URL, pages viewed, time spent on pages, click activity, and other browsing behavior. We collect this information through cookies, pixel tags, web beacons, and similar technologies.

(c) Information from Third Parties. We may receive information about you from third-party sources, such as social media platforms, analytics providers, and advertising partners, including demographic data and information about your interests and online activity.

Section 2. How We Use Your Information

We use the personal information we collect for the following purposes:

(d) Order Fulfillment and Customer Service. To process and fulfill your orders, manage your account, communicate about your purchases, respond to your inquiries, and provide customer support.

(e) Marketing and Communications. To send you promotional materials, product recommendations, and other marketing communications, where we have your consent or are otherwise permitted by applicable law. You may opt out of marketing communications at any time.

(f) Site Improvement and Analytics. To analyze usage patterns, improve the Site’s functionality and user experience, conduct research, and develop new products and services.

(g) Fraud Prevention and Security. To detect, investigate, and prevent fraudulent transactions and other illegal activities, and to protect the rights and safety of our company, customers, and others.

(h) Legal Compliance. To comply with applicable laws, regulations, legal processes, and governmental requests.

Section 3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small data files placed on your device when you visit a website. We use the following categories of cookies:

(i) Strictly Necessary Cookies. Essential for the Site to function properly (e.g., shopping cart, authentication, security). These cannot be disabled.

(j) Performance and Analytics Cookies. Help us understand how visitors interact with the Site by collecting anonymous statistical data (e.g., Google Analytics, page views, bounce rates).

(k) Functional Cookies. Remember your preferences and settings (e.g., language, region, font size) to provide a personalized experience.

(l) Advertising and Targeting Cookies. Used by us and our advertising partners to deliver relevant advertisements and measure their effectiveness (e.g., Meta Pixel, retargeting tags).

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site. We honor Global Privacy Control (“GPC”) signals as a valid opt-out request for the sale or sharing of personal information, as required by applicable law.

Section 4. How We Share Your Information

We do not sell your personal information for monetary consideration. We may share your personal information with the following categories of recipients:

(m) Service Providers. Third parties that perform services on our behalf, such as payment processing, shipping and fulfillment, email delivery, website hosting, analytics, and customer service. These providers are contractually obligated to use your information only for the purposes for which it was disclosed.

(n) Advertising Partners. We may share certain information with advertising networks and social media platforms to deliver targeted advertising. Under the CCPA/CPRA, this sharing may constitute a “sale” or “sharing” of personal information for cross-context behavioral advertising. You have the right to opt out of this sharing.

(o) Legal and Safety Purposes. We may disclose your information where required by law, in response to legal process, to protect our rights or the rights of others, to prevent fraud, or to address safety concerns.

(p) Business Transfers. In connection with a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of the transaction.

Section 5. Your Privacy Rights

Depending on your state of residence, you may have the following rights with respect to your personal information:

(q) Right to Know/Access. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.

(r) Right to Delete. You may request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law.

(s) Right to Correct. You may request that we correct inaccurate personal information we maintain about you.

(t) Right to Opt Out of Sale/Sharing. You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising by enabling the Global Privacy Control in your browser.

(u) Right to Limit Use of Sensitive Personal Information. If we collect sensitive personal information, you may request that we limit its use to purposes that are necessary to provide you with the goods or services you requested.

(v) Right to Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights.

To submit a request, please contact us at hello@lazyface.com. We will verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf. We will respond to verifiable requests within forty-five (45) days, as required by applicable law. If we need additional time, we will notify you of the extension and the reason for the delay.

Section 6. SMS/Text Message Data

If you enroll in our SMS program, we collect your mobile phone number and consent records. We use this information to send you marketing messages and transactional notifications related to your orders. We do not sell, share, or use SMS opt-in data or consent information for purposes unrelated to the reason for which you provided it. You may opt out of SMS communications at any time by replying STOP or by contacting us. For more details about our SMS program, please see the SMS/Text Messaging section of our Terms of Service at https://lazyface.com/policies/terms-of-service.

Section 7. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically: (a) account and order information is retained for as long as your account is active and for seven (7) years thereafter for tax and legal compliance; (b) marketing communication records are retained for as long as you remain subscribed and for three (3) years after you unsubscribe; (c) SMS consent records are retained for the duration of your participation and for five (5) years thereafter; and (d) website analytics data is retained in anonymized or aggregated form.

Section 8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit using TLS/SSL, secure payment processing through PCI-DSS compliant third-party processors, and access controls limiting internal access to personal information on a need-to-know basis. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Section 9. Children’s Privacy

The Site is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under thirteen (13). If we learn that we have collected personal information from a child under thirteen (13) without verifiable parental consent, we will delete that information promptly. If you believe we may have collected information from a child under thirteen (13), please contact us at hello@lazyface.com.

Section 10. Third-Party Links

The Site may contain links to third-party websites, applications, or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you visit.

Section 11. International Users

The Site is operated from the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to the transfer of your information to the United States.

Section 12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time by posting the revised version on the Site with an updated effective date. We encourage you to review this Privacy Policy periodically. If we make material changes, we will notify you by email or through a prominent notice on the Site prior to the changes taking effect.

Section 13. Severability

If any provision of this Privacy Policy is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

Section 14. Contact Information

If you have any questions about this document, please contact us:

Sunny Day Creations, Inc. d/b/a Lazyface
2020 Howell Mill Rd NW, Suite D-300, Atlanta, GA, 30318

Email: hello@lazyface.com.